WELCOME TO JK MARKETING
business matching and events for the drinks sector
experienced, creative, reliable and friendly
ABOUT
Experienced, creative, always goes the extra mile!
JKM focuses on business matching for individual producers and generics, on events creation and management and on designing the most relevant Awards possible for wines and spirits in the UK Market. Regularly asked to speak to the trade, the team is one of the most experienced in the drinks industry.
If you are looking for ideas, creativity, experience and a great team to work with then multi award winning JK Marketing is the partner for you!
BUSINESS CONSULTANCY
Working with individual producers as well as generics to build business and define marketing strategies. Having been on the importing, retailing and marketing side of the business, we understand the trade. Matching the right producer with the right distributor is key. Building the profile of a country or region is something in which we specialise. With clients such as Wines of Portugal and Wines of Brazil, as well as many international wineries from around the world, we help to find distribution, create marketing strategies, build social platforms, refine English and design POS material.
The ethos behind the PCDA is simple – giving consumers the opportunity to vote for the drinks they love (alongside trade professionals) means that they are at the heart of the process, rather than being disengaged from it. The terminology and categories focus on ‘drinking moments’ and are, therefore, more meaningful to the average consumer and attract wines and spirits from all over the world, in any packaging formats and at any price point. The results help consumers make better buying decisions and help retailers understand what their customers want and ultimately, sell more drinks.
EVENTS CREATION & MANAGEMENT
JKM is known for co-creating SITT and Wines Unearthed, and launching The 50 Great Portuguese Wines, esoterica, The Wine Gang and The Three Wine Men’s consumer events. If you have a B-B or B-C event and need help, please ask. We have comprehensive databases and the experience to make your event successful.
With a consumer database of +22,000 and a UK trade database of +4,000 we can also manage research and marketing projects for you. Please ask for more information.
WINE EVENTS MANCHESTER
Are you looking to organise a trade tasting in Manchester? Need some help in the city we know better than any other? With comprehensive databases of on and off trade in Manchester and the surrounding area, years of experience organising events in this ever growing enclave of the North West we can help with your B-B events, masterclasses, tastings, food trails, restaurant tours or retailers visits.
Unsigned Talent from the World of Wine.
Wine Paris 12-14 February 2024
London Wine Fair 20-22 May 2024
An easy to exhibit, fully supported, built and branded exhibition space for producers looking for distribution. Buyers know that this is the place to come to find new quality producers for their markets. It’s been hugely successful at the London Wine Fair since 2015 and we are excited to launch at Wine Paris Vinexpo in 2024.
WINE IN THE
UK
The experts in the UK market, how it works, the challenges and the opportunities for groups or one-to-one:
“The Road Map to Export”: A generic presentation and an accompanying comprehensive document to explain how the market works, trends and commercial information.
“We hate PR too!”: An entertaining and highly informative programme helping you decide which Social platforms, PR and Marketing strategies will work for you and bring you achievable results.
DISCOVER MORE
Interview with Sophia Longhi
Click the image to watch Judy’s interview with Skin & Pulp.
WHAT OUR CLIENTS SAY
“This is a PR team that really understands the wine trade and what makes it tick.”
Drinks Business Best PR Company
“For just two people to have achieved such an impact is deeply impressive”
IWC Generic Campaign of the Year
“The attention to detail leaves no stone unturned and has always resulted in a first class event.”
Craig Bancroft, Northcote Manor
“I learned more in an hour than in the last 3 months reading up on the UK wine market.”
Nicola Belsham, New Zealand
Re Wines Unearthed Conference
“Thanks for your determination to make it all work and your professionalism, diligence and masses of charm!!”
Ewan Lacey, IWC
Following BBC Good Food Event
“As always, you go above and beyond – thank you!”
Smurfit Kappa BIB
Sponsors of the PCDA
CONTACT
JK Marketing
Four Lanes End
Mill Lane
Bulkeley
Cheshire
SY14 8BL
Tel: +44 (0) 7770 472717
Email: judy@jkmarketing.co.uk
Awards
2015 PR Company of the Year, Drinks Business
2017 Generic Campaign of the Year, International Wine Challenge
2017 PR Company of the Year, Drinks International